Dima Durah

b2b fintech · product strategy · adoption

complex infrastructure, turned into products people actually adopt.

I’m Dima Durah. I work at the intersection of product strategy, customer insight, and go-to-market for B2B fintech and enterprise technology companies.

Across identity, authentication, data infrastructure and enterprise readiness, I help teams define and build the path from thesis to adoption.

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$99+m

Raised by companies and rounds I supported

8+

Products taken from 0 to 1

3

Exits and acquisitions supported

120K+

People brought into communities and programs

15+

Countries reached through launches and partnerships

introduction

technical possibility, made into products people understand, trust, and choose.

The hardest products are rarely short on technology. They are short on translation.

Founders need a category the market can understand. Product teams need a sharp reason to exist. Revenue teams need a story that makes the next conversation easier. When the company is early, all of that needs to be built while the product, market, and organisation are still changing.

That is the work I do.

My operating range spans product strategy, customer insight, positioning, product-led go-to-market, partnerships, and narrative. I’m especially useful to teams working on identity, payments, enterprise software, and other technical products that need a clearer route to adoption.

selected work

What I do well

01

Define the customer problem

I turn a broad technical capability into a specific product thesis: who it is for, what changes for them, and why now.

02

Build the path to adoption

I design the connective tissue between product, positioning, launch, sales, partnerships, and customer education.

03

Make complex systems legible

I translate technical systems into a clear customer and commercial case, then take the work from product narrative to launch and adoption.

04

Create moments the market pays attention to

I use editorial thinking, partnerships, and live experiences to turn a company story into real-world momentum: the right people in the room, a point of view worth discussing, and a system for carrying the conversation forward.

how I work

strategy that looks good in a deck and dies in a handoff is not the job.

I work closely with founders, product leaders, engineers, customers, and commercial teams. I ask enough questions to find the real constraint, make a clear call, build the first version quickly, and use the market to improve it.

  • Clarity over theatre.

    Make the product easy to understand and hard to dismiss.

  • Momentum over ceremony.

    Ship the useful version, then learn in public and in market.

  • Taste with evidence.

    Good judgment matters. So does listening to what users actually do.

  • Systems over one-offs.

    A launch should create the conditions for the next launch to work better.

current

I run Record Scratch, an independent studio where I build products and experiments to stay close to the work. 

I am focused on deepening my work in B2B fintech product strategy, especially identity, risk, trust, and enterprise workflows.

I also write about technology, culture, AI, and the systems that shape how we live with them, and I keep a public library of what I am reading.

Read my writingBrowse the library

building something that needs a clearer path to adoption?

If you are working on identity, risk, credit, payments, or enterprise financial infrastructure, and the product story is not yet catching up, I’d love to hear what you are building.

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